This summer, HUPX Ltd. marks its 15th anniversary with the launch of a new brand identity, reflecting its evolving role within the ADEX Group.

Since its founding in 2010, HUPX has become a key player in Central and Eastern Europe’s electricity markets. Now, as part of ADEX Group – alongside BSP and SEEPEX – HUPX introduces a refreshed look that supports the group’s shared vision for an integrated, user-centric power trading platform.

The new identity includes a redesigned logo, updated visual style, and a streamlined website – all launched in July 2025. These changes align with ADEX’s regional strategy and appear under the slogan:
🔗 "Committed to connect"

“The launch of our new visual identity is one of the first major step in strengthening future collaboration across ADEX Group companies. It does not only signal our unity with BSP and SEEPEX, but also reaffirms our dedication to our partners and market participants. We are committed to make trading more efficient, transparent and accessible across Central and SouthEastern Europe,” - said dr. Mátyás Vajta., CEO of HUPX.

Read the full press release here: